Hang on to your coat tails
for another exciting adventure from such a boring day.
Wandering the aisles,
waiting for the crowded exit toll belts to clear out, I detoured to a place I
don’t often go. I noticed in the soft drink stacks there was this little bottle
of Coke. Actually it was a six-pack of these cute little bottles and I
wondered?
There can’t be more than 2
gulps in that tiny bottle? It
wouldn’t even wash down a sandwich? Who would buy this teeny drink? Maybe it is
a kid’s bottle?
Then I looked around and
there were lots and lots of these little bottles. In all sorts of colors and
different labels, the stacks were full of these little six-packs.
I understand something
about marketing and packaging and companies having to invent new versions of
their products to keep the brand fresh, but this little tiny bottle seems like
more trouble to manufacture than to be able to promote the product.
Now Coke has been around
for a long time. It knows how to research and poll and sample the public’s
desires to maintain domination over the competition.
So in a wonder of boredom
and heat, I go to the Coca-Cola website to check out the sizes of bottles it
offers. They offer many, many sizes of bottles and cans.
I’m not a soda drinker, but
I grew up on Coke. It was always Coke. All the kids would drink it real fast
and burp. Oh what fun back in the day. Coke was served from fountain nozzles or
in 8 oz. glass bottles. A six-pack was heavy to carry in a cardboard carrier.
Empty bottles were recycled for 1¢ each. (Yes, I’m that old.)
Pepsi came along, but it
was too sweet for me. Sun-drop was the drink of the summer but only distributed
in Carolina. For a treat, a chocolate Yahoo hit the spot. Other than that it
was whole milk until I found the grown up drink, Ice Tea.
In college it was tea and
whenever possible 3.2 beer, usually cheap Rolling Rock in pony bottles about
the size of this mini-Coke. At work it was coffee. Lots and lots of cups of
coffee were consumed at work. Went through a wine period when first married and
then when seconded married but never went back to soda.
Had a Coke at a McDonald’s
last year and it tasted great. So did the Big Mac and fries. A taste of my
youth that was as exciting as some strange foreign concoction.
With those racks of cool
sodas tempting while waiting in line on a hot day, I’ve thought about buying
several variations of Coke, just to see if I could taste the difference. That
is probably their draw to hook you on some new labels of original, caffeine
free, vanilla, cherry, diet, zero, sugar free, life, new, really good and or
variation of bottle sizes but I would have to find that classic coke glass and
crush some ice and maybe a scoop of vanilla ice cream.
I loaded my ammo and
bypassed the temptation of those sneaky advertising people trying to get you
addicted to the sugary dark liquid but it is a cute little bottle.
Told you it was a boring
day in just another life.
1 comment:
Coke was pressured by parents and the American Beverage Association to come up with smaller portion to vend in schools.You are right that Coke would not have undertaken the dollars to produce/market the tiny bottles if they weren't forced to by consumer pressure.
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