Influencer

In our work-at-home gig workforce, there seems to be a new job description.

An influencer is a person or thing that influences another. That seems pretty simple. Friends give us advice or suggestions that might influence.

The new marketing presents a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

Advertising has always used some attractive person whom is a spokesperson presenting the qualities of a product or service to persuade the purchase. Movie and television celebrities have held cigarettes or hair gel or can of soup; the public will be swayed toward that brand to emulate a star.

Now strangers show up on social media touting products and if they get enough followers, these influencers can make a livable salary. Why go to college and try to find a life while paying the bills when you can sit at home promoting a product like an infomercial.

It is just a different way to ask for your money.