What do you know about persuasion?
Persuasion can attempt to influence a person’s beliefs, attitudes,
intentions, motivations, or behaviors.
In business, persuasion is a process aimed at changing a person’s (or a
group’s) attitude or behavior toward some event, idea, object, or other
person(s), by using written, spoken words or visual tools to convey
information, feelings, or reasoning, or a combination thereof.
Persuasion is a tool in the pursuit of personal gain, such as election
campaigning, giving a sales pitch, or in trial advocacy.
Persuasion can also be interpreted as using one's personal or positional
resources to change people’s behaviors or attitudes.
Systematic persuasion is the process through which attitudes or beliefs
are leveraged by appeals to logic and reason. Heuristic persuasion on the other
hand is the process through which attitudes or beliefs are leveraged by appeals
to habit or emotion.
Persuasion is coaxing, coercion, inducement, convincing, blandishment, encouragement,
urging, inveiglement, cajolery, enticement, wheedling, sweet-talking and
arm-twisting.
Now do you know anything about persuasion?
Has anyone talked you into licking a pole in winter or jumping off a
ledge into unknown water or being egged on to talking to someone you like but
are too shy to make eye contact?
With searching for relationships, we persuade notification by fashion and
style.
Advertising is a marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service or idea.
Sponsors of advertising are typically businesses wishing to promote their
products or services.
Advertising is differentiated from public relations in that an advertiser
pays for and has control over the message. It differs from personal selling in
that the message is non-personal, i.e., not directed to a particular
individual. Advertising is communicated through various mass media, including
traditional media such as newspapers, magazines, television, radio, outdoor
advertising or direct mail; and new media such as search results, blogs, social
media, websites or text messages. The actual presentation of the message in a
medium is referred to as an advertisement, or “ad” or advert for short.
Commercial ads often seek to generate increased consumption of their
products or services through “branding”, which associates a product name or
image with certain qualities in the minds of consumers. On the other hand, ads
that intend to elicit an immediate sale are known as direct-response
advertising. Non-commercial entities that advertise more than consumer products
or services include political parties, interest groups, religious organizations
and governmental agencies. Non-profit organizations may use free modes of
persuasion, such as a public service announcement. Advertising may also help to
reassure employees or shareholders that a company is viable or successful.
Think about it.
Our media tells us what is fashionable and attractive and will make our
‘brand’. Friends and family will reinforce with dance classes, sports,
etiquette lessons, etc. to present you as a leading star ‘hunk’ or a demure femme
fatale.
We advertise ourselves.
Good enough for the crush, but what is filling the emotions?
Talking, dancing, flirting are all skills to be learned watching others,
but a one-on-one is a different matter.
Unless you have been practicing smooching on a mirror or a photo or one
of your friends (Ewww! Factor) to lock lips with someone you don’t know
requires some ‘persuasion’.
Sure in this day and age of political correctness and sensitivity, we can
shun the subjects that are still in our animal hormonal DNA.
Just don’t cross the line.
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