Growing up in the post-war era (although there never was a post-war
because there was always another war) the teachings of the new world order was
consumption.
This all tied in with the war effort to build bigger and stronger and faster
machines of destruction, transforming the factories from constructing guns to
manufacturing refrigerators. Tanks turned into sedans and fighters turned into
luxury flight transportation (but no one got a parachute).
The competition to succeed (a carryover from winning (?) a war) came
with the obligation to show everyone your accomplishments and wealth
The requirements were to have a mortgage on a house, loan on a
automobile, credit debt on furniture and two kids and a dog. Taxes were not
your friend because our leaders had decided to ‘rebuild’ the vanquished and
make them allies. In the long run, it was cheaper than bodies.
Every holiday became a buying opportunity and retailers optimized the
use of advertising to promote your dopamine necessity. Even if you had a
product, the new upgraded version had to replace it.
Have you ever been to an estate sale? How about a Yard Sale?
There are piles of items purchased and collected for whatever reason at
the time and are now either someone else’s treasure or trash. Collectable niche
or a junk curio fill our shelves, cover our tables, hang on our walls to
display what we are through items.
Should our obituaries be a listing of our having?
How many cars do you own?
What is your latest most expensive gizmo to show off? Jewelry? Designer
fashions? Entertainment center? Did you save enough for a glitzy box that will
shown be underground for no one to see?
Then there are those who feel this brief time in space should be shared
rather than impressed upon each other. A musician will play a tune for a few
pence and appreciates the applause. Dancers, singers, actors perform to be in
the moment. Poets and authors write their thoughts and desires and opinions and
dreams for others to read.
By being, the joy of the day might be a smile or a bird’s song or a good
deed. If no one else knows the experience, you can pass it on to another
without an explanation.
It don’t cost nothing.
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