Saturday, August 20, 2016

What is with this mini-Coke?

  Hang on to your coat tails for another exciting adventure from such a boring day.
  Wandering the aisles, waiting for the crowded exit toll belts to clear out, I detoured to a place I don’t often go. I noticed in the soft drink stacks there was this little bottle of Coke. Actually it was a six-pack of these cute little bottles and I wondered?
  There can’t be more than 2 gulps in that tiny bottle?  It wouldn’t even wash down a sandwich? Who would buy this teeny drink? Maybe it is a kid’s bottle?
  Then I looked around and there were lots and lots of these little bottles. In all sorts of colors and different labels, the stacks were full of these little six-packs. 
  I understand something about marketing and packaging and companies having to invent new versions of their products to keep the brand fresh, but this little tiny bottle seems like more trouble to manufacture than to be able to promote the product.
  Now Coke has been around for a long time. It knows how to research and poll and sample the public’s desires to maintain domination over the competition.
  So in a wonder of boredom and heat, I go to the Coca-Cola website to check out the sizes of bottles it offers. They offer many, many sizes of bottles and cans. 
  I’m not a soda drinker, but I grew up on Coke. It was always Coke. All the kids would drink it real fast and burp. Oh what fun back in the day. Coke was served from fountain nozzles or in 8 oz. glass bottles. A six-pack was heavy to carry in a cardboard carrier. Empty bottles were recycled for 1¢ each. (Yes, I’m that old.)
  Pepsi came along, but it was too sweet for me. Sun-drop was the drink of the summer but only distributed in Carolina. For a treat, a chocolate Yahoo hit the spot. Other than that it was whole milk until I found the grown up drink, Ice Tea.
  In college it was tea and whenever possible 3.2 beer, usually cheap Rolling Rock in pony bottles about the size of this mini-Coke. At work it was coffee. Lots and lots of cups of coffee were consumed at work. Went through a wine period when first married and then when seconded married but never went back to soda.
  Had a Coke at a McDonald’s last year and it tasted great. So did the Big Mac and fries. A taste of my youth that was as exciting as some strange foreign concoction.
  With those racks of cool sodas tempting while waiting in line on a hot day, I’ve thought about buying several variations of Coke, just to see if I could taste the difference. That is probably their draw to hook you on some new labels of original, caffeine free, vanilla, cherry, diet, zero, sugar free, life, new, really good and or variation of bottle sizes but I would have to find that classic coke glass and crush some ice and maybe a scoop of vanilla ice cream.
  I loaded my ammo and bypassed the temptation of those sneaky advertising people trying to get you addicted to the sugary dark liquid but it is a cute little bottle.
  Told you it was a boring day in just another life.

1 comment:

Sarah White said...

Coke was pressured by parents and the American Beverage Association to come up with smaller portion to vend in schools.You are right that Coke would not have undertaken the dollars to produce/market the tiny bottles if they weren't forced to by consumer pressure.